Video
70%

of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in.

Related Data

Video

In France, the hours of content uploaded from YouTube channels has grown by over 175% between 2016 and 2017.

Google Data
Mobile Video Consumer Insights

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nielsen
Video Consumer Insights

Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.

Google
Video
45%

percent of millennial YouTube users agree that a YouTuber inspired them to make a personal change in their life.

Google/Ipsos Connect
Video

When learning something new, millennials are 2.7X as likely to prefer to do so by watching a YouTube video compared to reading a book.

Google/Ipsos Connect
Video Consumer Insights
70%

of millennials who watch YouTube to learn how to do something new.

Google/Ipsos