Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.

Google/Ipsos, YouTube and TV Attention in Home Research, U.S., 2,953 ads observed, n=86 TV viewers and n=87 YouTube viewers aged 18–54, 2016.


Related Data

During prime-time hours of an average day in the U.S., more 18- to 49-year-olds visit YouTube than any TV network, even on mobile alone.

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People are 2X as likely to watch YouTube with others on a TV screen compared to mobile or desktop screens.

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Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

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of video-viewing occasions get all or most of people’s attention.

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In the past two years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

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In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

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