Mobile Video Television & Film Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising. Appears In Ad attention research: Effectiveness hinges on more than just reach Related Data Mobile Video Television & Film During prime-time hours of an average day in the U.S., more 18- to 49-year-olds visit YouTube than any TV network, even on mobile alone. Mobile Video Sports Where people turn to view Super Bowl ads they may have missed Mobile Video Television & Film People are 2X as likely to watch YouTube with others on a TV screen compared to mobile or desktop screens. Mobile Video Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years. Mobile Video Consumer Insights Black millennials' mobile watch time on YouTube has more than doubled in the last two years. Mobile Video 81% of video-viewing occasions get all or most of people’s attention.