On mobile alone, in an average week, YouTube reaches more adults 18+ during prime time than any cable network does.

Google-commissioned Nielsen study, Prime-time average weekly audience for YouTube Mobile, (smartphone), Nielsen Mobile Panel, April 2016


About the Data

Broadcast prime for individual cable networks. Reach (live+7, one-minute qualifier), television only, April broadcast month. Top cable TV network based on reach. Prime time is defined as 8:00 p.m. to 11:00 p.m. Monday to Saturday and 7:00 p.m. to 11:00 p.m. on Sunday; Apr. 2016. 

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