Video Retail

Watch time for people using YouTube to learn about “which [product] to buy” increased 110% YOY.

Related Data

Video Retail

Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.

Google Data
Video Retail

of shoppers say that they have purchased products they discovered on YouTube.

Google/Ipsos
Mobile Video Retail

During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY.

Google/Ipsos
Video Consumer Electronics Retail

Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.

Google/LRWGreenberg
Video Retail

Over 1K years of watch time on “shopping spree” videos over the past two years.

Google Data
Video Retail

On YouTube, watch time for shopping-related videos grew more than 5X in the U.S. between 2016 and 2018.

Google