YouTube Search, U.S., “Super Bowl Ad,” Jan. 2016–Oct. 2018.


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Related Data


of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

December 2017 Google/Ipsos

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos

soccer fans on YouTube say they watch past World Cups or other soccer games.

December 2017 Google/Ipsos

Olympics fans on YouTube say they watch past Olympics or games/competitions of specific Olympic sports.

December 2017 Google/Ipsos

People are watching more historical footage of their favorite sports now than they were five years ago.

December 2017 Google/Ipsos

growth in watch time of "funny" sports videos on YouTube in the past year.

October 2017 Google Data