In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

Google Trends Tool, U.S., 2013–2018.

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Watch time of “holiday shopping” videos have increased over 4X in the past two years.

June 2018 Google Data
78

of US holiday shoppers 18+ who visited a store turned to online search prior to going

2017-2018 Google/Ipsos

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos

Mobile searches related to “best Black Friday” have grown over 80% in the past two years.

March 2018 Google Data

Mobile searches for “thoughtful” gifts have grown over 150% in the past two years.

March 2018 Google Data

Mobile searches for “unique gifts” have grown 110% in the past two years.

March 2018 Google Data