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In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

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Watch time of “holiday shopping” videos have increased over 4X in the past two years.

Google Data
Search Video Consumer Insights

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.

Google/4A's/Ipsos
Search Video Consumer Insights
50%

of electronics shoppers say they purchased products they discovered on YouTube.

Google/Ipsos
Search Video Consumer Insights

45% of “dress” searches contain a reference to an event, like a wedding or graduation.

Google
Search Video Consumer Insights

Searches for “best” in the apparel category increased by over 15% over the past two years.

Google
Search Video Consumer Insights

of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”

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