200% YoY growth in YouTube searches for ASMR.

Google Internal Data, Worldwide, 2014 vs 2015, Jan. 2015–July 2016.

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of shoppers say they’ve discovered new products and brands on YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas or inspiration for their purchase.

July 2018 Google/Ipsos

of shoppers say online video has helped them decide which specific brand or product to buy.

July 2018 Google/Ipsos

of shoppers say they are more likely to visit a store and to consider or buy a specific product if it is mentioned in an online video.

July 2018 Google/Ipsos

of shoppers say they are open to learning about products on YouTube from brands.

July 2018 Google/Magid Advisors

of shoppers say they used online video while actually shopping in store.

July 2018 Google/Ipsos