200% YoY growth in YouTube searches for ASMR.

Google Internal Data, Worldwide, 2014 vs 2015, Jan. 2015–July 2016.

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47

of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

Over the past year, watch time on YouTube of episode and movie recaps has more increased 50%.

January 2018 Google

75% growth in watch time of cast and character videos on YouTube over the past year.

January 2018 Google