In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

increase in earned views on YouTube in the last year.

increase in watch time of YouTube content in the last year. 

People have searched for waxing products and accessories in over 50,000 ways in the past two years.