of YouTube users watched YouTube to help make a purchase decision.

Google/Ipsos Connect, U.S., YouTube Cross Screen Survey (n=1,186 U.S. consumers 18–54 who watch YouTube at least once a month), July 2016.


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Related Data

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

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increase in earned views on YouTube in the last year.

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