In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years.

On YouTube, watch time for shopping-related videos grew more than 5X in the U.S. between 2016 and 2018.

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

increase in earned views on YouTube in the last year.