Google/Magid Advisors, U.S., “The Role of Digital Video in People’s Lives,” n=2,000, A18–64 general online population, July 2018.

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76

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos

Searches for “gifts for dad” have grown +80% in the past two years.

March 2018 Google/Ipsos

Searches for “shopping near me” have grown over 200% in the past two years.

March 2018 Google Data