Watch time for shopping-related videos on YouTube grew in U.S. by more than 5X over the past two years.

Google Data, U.S., Classification as “shopping” videos was based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, July 2016–June 2018.

Tags

Related Data

Gen Zers say YouTube is the No. 1 platform they turn to when they want to relax or cheer up.

May 2018 Google/Ipsos Connect

of the of Gen Zers we spoke to said they proactively share YouTube videos with their parents or other adult family members.

May 2018 Google/Ipsos Connect

of shoppers say they’ve discovered new products and brands on YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas or inspiration for their purchase.

July 2018 Google/Ipsos

of shoppers say online video has helped them decide which specific brand or product to buy.

July 2018 Google/Ipsos

of shoppers say they are more likely to visit a store and to consider or buy a specific product if it is mentioned in an online video.

July 2018 Google/Ipsos