Watch time for shopping-related videos on YouTube grew in U.S. by more than 5X over the past two years.

Google Data, U.S., Classification as “shopping” videos was based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, July 2016–June 2018.

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of shoppers say they’ve discovered new products and brands on YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas or inspiration for their purchase.

July 2018 Google/Ipsos

of shoppers say online video has helped them decide which specific brand or product to buy.

July 2018 Google/Ipsos

of shoppers say they are more likely to visit a store and to consider or buy a specific product if it is mentioned in an online video.

July 2018 Google/Ipsos

of shoppers say they are open to learning about products on YouTube from brands.

July 2018 Google/Magid Advisors

of shoppers say they used online video while actually shopping in store.

July 2018 Google/Ipsos