Watch time for “when to buy” YouTube videos has increased over 100% in the past year.

Google Data, U.S., July 2017–June 2018.

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of shoppers say they’ve discovered new products and brands on YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas or inspiration for their purchase.

July 2018 Google/Ipsos

of shoppers say online video has helped them decide which specific brand or product to buy.

July 2018 Google/Ipsos

of shoppers say they are more likely to visit a store and to consider or buy a specific product if it is mentioned in an online video.

July 2018 Google/Ipsos

of shoppers say they are open to learning about products on YouTube from brands.

July 2018 Google/Magid Advisors

of shoppers say they used online video while actually shopping in store.

July 2018 Google/Ipsos