of shoppers who watched a YouTube video related to a planned purchase watched it at the start of the shopping process.

Google/Ipsos, U.S., Shopping Motivations Study, n=374 U.S. shoppers who used YouTube, July 2017.


Related Data

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos

Overstock's direct-response video campaign boosted its conversion rate by 80% compared to other campaigns.

June 2018 YouTube Analytics Data

years of watch time of apartment tour/home tour videos on YouTube in the past two years.

March 2018 Google Data

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

The campaign had a 23% higher view-through rate than the average for video ads in the e-commerce industry.

December 2017 Google Data

increase in earned views on YouTube in the last year.

September 2017 YouTube Analytics Data