YouTube watch time for sports like track and field, gymnastics, swimming, and volleyball exceeded total watch time for all estimated content ever broadcast on ESPN by 30X.

Google Data, U.S., Classification as a "track and field," "gymnastics," "swimming," or "volleyball" video was based on public data such as headlines and tags, and may not account for every such video available on YouTube. Content broadcast by ESPN was estimated by adding the number of days since its first broadcast, Mar. 2015–Feb. 2016.

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100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

Relevant video ads get 3X the attention compared to the average video ad.

December 2017 Google/Ipsos
30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos
81

of video viewing sessions capture people's attention

December 2017 Google/Ipsos
Lean in mode: Learning how to do something, finding info, researching a purchase, exploring a passion, getting ideas. Lean back mode: Entertaining ourselves, relaxing, killing time
December 2017 Google/Ipsos