Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years.

YouTube Data, U.S., Classification as Store Tour video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.-June 2015 and 2017.

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Related Data

Watch time of "does it work" videos grew by more than 11X in the past two years.

June 2017 YouTube

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Apr. 2016 Google/Ipsos Connect

How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

2017 Google/Ipsos

Why people turn to YouTube

Youtube Content Trends Self Learning SVG
October 2017 2and2/Google

How watching videos on YouTube makes people feel

Learning from YouTube SVG
October 2017 2and2/Google
86

of viewers say they regularly turn to YouTube to learn something new.

October 2017 2and2/Google