Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years.

YouTube Data, U.S., Classification as Store Tour video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.-June 2015 and 2017.

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increase in earned views on YouTube in the last year.

September 2017 YouTube Analytics Data

increase in watch time of YouTube content in the last year. 

September 2017 YouTube Analytics Data

Watch time of "does it work" videos grew by more than 11X in the past two years.

June 2017 YouTube

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

April 2015 Google/Ipsos Connect

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

September 2018 YouTube Data

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos