The amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the holiday classic "Love Actually" more than 20 million times.

YouTube Data, U.S., Classification as Unboxing video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan. - June 2017

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more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

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Relevant video ads get 3X the attention compared to the average video ad.

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of sports fans stream live sports on their smartphone or tablet.

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of video viewing sessions capture people's attention

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