The amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the holiday classic "Love Actually" more than 20 million times.

YouTube Data, US, Classification as Unboxing video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, January - June 2017

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47

of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

Why people turn to YouTube

Youtube Content Trends Self Learning SVG
Oct. 2017 2and2/Google

How watching videos on YouTube makes people feel

Learning from YouTube SVG
Oct. 2017 2and2/Google

Recent research revealed how-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

2017 Google/Ipsos
86

of viewers say they regularly turn to YouTube to learn something new.

Oct. 2017 2and2/Google

YouTube viewers use the platform for help with a problem they're having with their work, studies, or hobbies.

Oct. 2017 2and2/Google