Video Consumer Insights 41% of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion. Appears In The future of YouTube marketing is multicultural; here’s how brands should adapt Related Content The case for diversity in advertising What black millennials want from YouTube advertisers Related Data Video Consumer Insights 43% of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases. Video Consumer Insights Micro-Moments 92% of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering. Video Consumer Insights 77% of Hispanics say they watch YouTube to engage in passions or topics of interest. Video Consumer Insights 70% of Hispanics say it's important for a site to have content relevant to them. Video Consumer Insights Retail Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy. Video Consumer Insights Views of travel-related videos increased 41% in August and September 2018 compared to 2017.