of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

Nielsen/YouTube, “Multicultural YouTube Users,” U.S., n of 2,042 monthly YouTube users 13+, Nielsen defines ethnic diversity via declared ethnicity in survey. July 2017.


Related Data


of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

January 2017 Ipsos MediaCT/Google

of Hispanics say they watch YouTube to engage in passions or topics of interest.

January 2017 Ipsos MediaCT/Google

of Hispanics say it's important for a site to have content relevant to them.

January 2017 Ipsos MediaCT/Google

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Apr. 2016 Google/Ipsos Connect

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

December 2017 Google/Ipsos