Video Consumer Insights
41%

of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

Related Data

Video Consumer Insights
43%

of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

Ipsos MediaCT/Google
Video Consumer Insights
77%

of Hispanics say they watch YouTube to engage in passions or topics of interest.

Ipsos MediaCT/Google
Video Consumer Insights
70%

of Hispanics say it's important for a site to have content relevant to them.

Ipsos MediaCT/Google
Video Consumer Insights Retail

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Google/Ipsos Connect
Video Consumer Insights

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

YouTube Data