YouTube users are more likely to have a college degree compared to the general population

Google-commissioned Nielsen study, “Reach Among Persons 18+ for Income and Education Market Breaks,” Nielsen Total Media Fusion, April 2016.

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47

of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

Why people turn to YouTube

Youtube Content Trends Self Learning SVG
Oct. 2017 2and2/Google

How watching videos on YouTube makes people feel

Learning from YouTube SVG
Oct. 2017 2and2/Google

Recent research revealed how-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

2017 Google/Ipsos
86

of viewers say they regularly turn to YouTube to learn something new.

Oct. 2017 2and2/Google

YouTube viewers use the platform for help with a problem they're having with their work, studies, or hobbies.

Oct. 2017 2and2/Google