70

of Hispanics say it's important for a site to have content relevant to them.

Ipsos MediaCT/Google, “Hispanic Millennial Study“, U.S., n=1,905 Digital Hispanic respondents, Jan. 2017.

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Related Data

41

of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

July 2017 Nielsen/YouTube
43

of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

Jan. 2017 Ipsos MediaCT/Google
92

of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering.

Jan. 2017 Ipsos MediaCT/Google
77

of Hispanics say they watch YouTube to engage in passions or topics of interest.

Jan. 2017 Ipsos MediaCT/Google

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Apr. 2016 Google/Ipsos Connect
47

of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect