70

of Hispanics say it's important for a site to have content relevant to them.

Ipsos MediaCT/Google, “Hispanic Millennial Study“, U.S., n=1,905 Digital Hispanic respondents, Jan. 2017.

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of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering.

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of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

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