68

of YouTube users watched YouTube to help make a purchase decision

Google/Ipsos Connect, U.S., YouTube Cross Screen Survey (n=1,186 U.S. consumers 18–54 who watch YouTube at least once a month), Jul. 2016.

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Related Data

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

June 2017 YouTube

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

September 2016 Nielsen
81

of video-viewing occasions get all or most of people’s attention.

December 2017 Google/Ipsos

In the past two years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

June 2017 Google

Watch time of "does it work" videos grew by more than 11X in the past two years.

June 2017 YouTube