YouTube users are more likely to have kids compared to non-users

Google/Ipsos Connect, U.S., YouTube Cross Screen Survey, n=1,621 YouTube users and n=383 YouTube non-users. YouTube users are defined as U.S. consumers 18–54 who watch YouTube at least once a month, July 2016.


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Lean in mode: Learning how to do something, finding info, researching a purchase, exploring a passion, getting ideas. Lean back mode: Entertaining ourselves, relaxing, killing time
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