YouTube users are more likely to have kids compared to non-users

Google/Ipsos Connect, U.S., YouTube Cross Screen Survey, n=1,621 YouTube users and n=383 YouTube non-users. YouTube users are defined as U.S. consumers 18–54 who watch YouTube at least once a month; July 2016.

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of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

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Recent research revealed how-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

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