Video 60 % Over 60% of people who watch YouTube videos view content they are passionate about. Appears In Make it personal: 5 rules of engagement for video ads that work Related Content The new primetime is personal Forget about primetime. To attract viewers, follow their passions 4 ways to get mid-funnel impact out of your brand campaign Related Data Search Video Consumer Insights 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Video > 3 X Watch time of “study skills” videos on YouTube has increased more than 3X YOY. Video > 50 % The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year. Video 1.2K 1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.” Video > 2.5 X Watch time of recipe-related videos increased by 2.5X over the past two years. Video Retail Over 1K years of watch time on “shopping spree” videos over the past two years.