People are 2X as likely to watch YouTube with others on a TV screen compared to mobile or desktop screens.

Google/Ipsos Connect, YouTube Cross Screen Survey, U.S., n=2,004 online adults aged 18-54 who watch video at least once a month. YouTube users are defined as consumers aged 18-54 who watch YouTube at least once a month, Jul. 2016.

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Related Data

Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.

2016 Google/Ipsos

During prime-time hours of an average day in the U.S., more 18-49-year-olds visit YouTube than any TV network, even on mobile alone.

Sept. 2016 Nielsen

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Sept. 2016 Nielsen
81

of video-viewing occasions get all or most of people’s attention.

2017 Google/Ipsos

In the past 2 years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

June 2017 Google

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

Jan - June 2015 and 2017 YouTube