Video Retail

viewers say it’s important that YouTube feature people who are genuine, authentic, or relatable.

Related Data

Video Retail

Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.

Google Data
Video Retail

of shoppers say that they have purchased products they discovered on YouTube.

Google/Ipsos
Mobile Video Retail

During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY.

Google/Ipsos
Video Consumer Electronics Retail

Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.

Google/LRWGreenberg
Video Retail

Over 1K years of watch time on “shopping spree” videos over the past two years.

Google Data
Video Retail

On YouTube, watch time for shopping-related videos grew more than 5X in the U.S. between 2016 and 2018.

Google