Mobile Video Television & Film

People are 2X as likely to watch YouTube with others on a TV screen compared to mobile or desktop screens.

Related Data

Mobile Video Television & Film

Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.

Google/Ipsos
Mobile Video Television & Film

During prime-time hours of an average day in the U.S., more 18- to 49-year-olds visit YouTube than any TV network, even on mobile alone.

Google/Nielsen
Mobile Video Sports

Where people turn to view Super Bowl ads they may have missed

Youtube Superbowl Campaign SVG
Google
Mobile Video

Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years.

Google
Mobile Video Consumer Insights

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nielsen
Mobile Video
81%

of video-viewing occasions get all or most of people’s attention.

Google/Ipsos