75

of Gen Xers choose to watch YouTube videos that relate to past events or people.

Google/Ipsos Connect, U.S., YouTube Human Stories: Gen X, n=1,004 respondents age 35–54 who go online at least monthly, Sept. 2016.

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79

of YouTube sports viewers say YouTube has sports and fitness video content that they can't find anywhere else.

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of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

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of sports fans stream live sports on their smartphone or tablet.

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growth in watch time of "funny" sports videos on YouTube in the past year.

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growth in watch time of sports "interview" videos on YouTube in the past year.

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Searches for "how-to" sports videos on YouTube more than doubled in the past year.

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