Video Consumer Insights Sports
75%

of Gen Xers choose to watch YouTube videos that relate to past events or people.

Related Data

Video Consumer Insights Sports
79%

of YouTube sports viewers say YouTube has sports and fitness video content that they can't find anywhere else.

Google/Ipsos
Video Consumer Insights Sports
80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

Google/Ipsos
Video Consumer Insights Sports
30%

of sports fans stream live sports on their smartphone or tablet.

Google/Ipsos
Video Consumer Insights Sports

growth in watch time of "funny" sports videos on YouTube in the past year.

Google Data
Video Consumer Insights Sports

growth in watch time of sports "interview" videos on YouTube in the past year.

Google Data
Video Consumer Insights Sports

Searches for "how-to" sports videos on YouTube more than doubled in the past year.

Google Data