YouTube viewers use the platform for help with a problem they're having with their work, studies, or hobbies.

2and2/Google, “The Values of YouTube Study,” Oct. 2017 (n of 1,006 consumers between the ages of 18-54, with 918 monthly YouTube users).

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Related Data

47

of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

Why people turn to YouTube

Youtube Content Trends Self Learning SVG
Oct. 2017 2and2/Google

How watching videos on YouTube makes people feel

Learning from YouTube SVG
Oct. 2017 2and2/Google

Recent research revealed how-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

2017 Google/Ipsos
86

of viewers say they regularly turn to YouTube to learn something new.

Oct. 2017 2and2/Google

When asked why they turn to YouTube, viewers said they don't just want to be entertained, they're also hungry for how-to and learning content.

Oct. 2017 2and2/Google