Related Data

increase in watch time of YouTube content in the last year. 

September 2017 YouTube Analytics Data

Watch time of "does it work" videos grew by more than 11X in the past two years.

June 2017 YouTube

Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years.

June 2017 YouTube
86

of the top 200 beauty videos on YouTube were made by creators (vs. branded or professional content).

May 2017 Nielsen/Carat/YouTube

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Apr. 2016 Google/Ipsos Connect

years of watch time of apartment tour/home tour videos on YouTube in the past two years.

March 2018 Google Data