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Viewability in action

Do your ads have a chance to be seen? If an ad isn't seen, it can’t have an impact. Below you'll find a demo showing how viewability works in real time.

An ad is considered viewable when:

Display ads

50% is in view for at least 1 second

Video ads

50% is in view and playing for at least 2 seconds

Real-time viewability demo

Explore the different ad units and discover tips on optimizing viewability for your media plans.

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How can you measure your viewability?

Active View measures viewability and provides information to marketers to better inform their ad spending.

Learn more about viewability and Active View

Measuring viewability

Ads can’t make an impact if they aren’t seen. Viewability gives marketers metrics around the actual number of times an ad appears in front of a user.

Read more
Viewability collection articles

Explore the latest insights, research, and benchmarks generated by our Active View technology to help marketers optimize their ad spend.

Read more