Viewability in action
Do your ads have a chance to be seen? If an ad isn't seen, it can’t have an impact. Below you'll find a demo showing how viewability works in real time.
An ad is considered viewable when:
50% is in view for at least 1 second
50% is in view and playing for at least 2 seconds
Real-time viewability demo
Explore the different ad units and discover tips on optimizing viewability for your media plans.
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This ad is in view. A display ad is considered viewable if 50 percent of the ad’s pixels are in view for at least one second.
Page position matters
The most viewable position is right above the fold, not at the top of the page.
Ad size is a factor too
Vertical units are the most viewable ad sizes as they stay on screen longer.
Video ads differ
Video ads are considered viewable if 50 percent of the video ad is in view and playing for at least two seconds.
How can you measure your viewability?
Active View measures viewability and provides information to marketers to better inform their ad spending.
Learn more about viewability and Active View
Ads can’t make an impact if they aren’t seen. Viewability gives marketers metrics around the actual number of times an ad appears in front of a user.Read more