People watch online video to learn new skills and pursue passions.
Online video is about more than viral content. Often people watch for learning and self‑improvement.
I learned how to bartend through YouTube. I watched a 2-hour video, told my manager, and now I’ve been doing it for a year with the company.— Jenny, 25 - Toronto, Canada
4 in 5 say digital video helps them learn new things or reduce stress.2
I was overwatering my plants, and they would always die. … Once YouTube came around, I was able to grow more and start eating from my own garden.— Sam, 47 - Minneapolis, U.S.