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YouTube Common Terms
Services & Tools
Extend your visibility. Create an ad, set your budget, and use promotional tools to reach customers looking for you as well as people who might not have found you otherwise. Use search ads, display banners, and video units to increase your brand’s consideration and drive sales.
Measure the moments that matter. Look beyond impressions and views to find out if people intend to buy your product after seeing your video. Get feedback from surveys and search data to find out how your brand is being perceived within days, so you can optimize mid-flight.
Creator Collaboration Service
Connect with YouTube Creators. Find, hire, and collaborate with stars and influencers who are in tune with your brand goals and the tone of your messaging. Create videos that will help you build buzz and grow your audience.
Understand your audience. Find out how people are reacting to—and interacting with—your videos. Break down complex data sets into digestible portions, and create reports that tell you exactly what you want to know about your video’s performance.
Google Analytics + YouTube Analytics
The complete picture. Use these tools in conjunction for a better understanding of who, exactly, is watching your videos—and how they found them. Get deep insights into your audience with surveys, data management tools, and more.
Marketing Insight Service
What’s trending on YouTube? Subscribe to this newsletter and get a weekly digest of the videos everyone’s watching, along with an ads leaderboard, top trending videos by month and region, and deeper dives into marketing insights.
Think with Google
Put Google research and insights to work for you. Find articles that spark your creativity and in-depth analyses of everything from digital campaigns to consumer behavior. Stay up-to-date on trends and learn how to use planning tools.
Connect with the right people. Use Google's affinity audiences to reach users who are passionate about a certain topic and in-market audiences to reach users with specific purchase intent. Put your own data to work with Customer Match, Similar Audiences, or Remarketing.
Advertise among the top 5% of YouTube’s most popular channels. Choose a lineup that helps you connect with your target audience—Beauty and Fashion, Entertainment and Pop Culture, Foods and Recipes, and more—and reach your customers where they’re most engaged.
Define your audience with ads. They appear before or during a video on YouTube, and viewers have five seconds to decide to watch or skip. You only pay if people keep watching for at least 30 seconds or until the end of the ad—whichever comes first.
VR & 360
Give your audience an active role. Tell an immersive story with 360° video or virtual reality content that brings viewers inside your world and gives them the tools to move around and control the experience. Take it to the next level with Google Cardboard or a device enabled with Google Daydream.
Key Content Strategies
Hero, Hub, Help
Serve up the right mix of content. Hero videos are your brand’s “go big” moments. Hub videos are multi-part pieces of content designed to keep your audience coming back. Help videos are evergreen and designed to answer questions your consumers are asking.
Engage your audience in real time. Host a high-quality event from your desktop or go live from anywhere. Get people talking with a chat running alongside your livestream, and keep an eye on your viewership during the event in the Live Control Room and afterward in YouTube Analytics.