Art, Copy & Code

Art, Copy & Code is a Google initiative created to explore new ways in which technology can help build brands in a digital world. We develop campaigns and experiences that we hope people will love, remember and share.

Interview

Interview

Lessons learned from experiments in creating VR content

Our Partnership with Lyft

United States Case Study

Case Study

How using brand ads in unexpected ways drove higher installs for Lyft

Our Partnership with JBL and Dyson

Germany Article

Article

How brands can optimize TV ads to drive product discovery

Our Partnership with Rogers Communications

Canada Case Study

Case Study

How marketers can use real-time ads to get more out of existing investments

Our Partnership with MatPat

Perspective

Perspective

Virtual reality is the next frontier. Make sure you don't leave your consumers behind.

Our Partnership with Waze

United States Case Study

Case Study

Boosting App Installs With Real-Time, Data-Driven Creative for Waze

Our Partnership with Google Play

Tutorial

Tutorial

Real-Time Marketing at the Oscars: Backstage With Google Play

Our Partnership with Lionsgate: District Voices

Case Study

Case Study

District Voices

Our Partnership with EA Sports: The Madden GIFERATOR

Case Study

Case Study

EA Sports Madden GIFERATOR

Our Partnership With Nike: Nike Phenomenal Shot

Case Study

Case Study

Nike Phenomenal Shot

Global Article

Article

Sports Fans and the Second Screen

Case Study

Case Study

Nike Phenomenal Shot: The Technology Behind the Real-Time Campaign

Art, Copy & Code Dynamic Film

Case Study

Case Study

Art, Copy & Code Film

About Art, Copy & Code

Tutorial

Tutorial

Art, Copy & Code