Measurement leaders are more than 2X as likely as their measurement-challenged counterparts to agree that their organization is already investing in automation and machine learning technologies to drive marketing activities.

Related Data

33%

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

Google Research 01/15/18
63%

of leading marketers agree they are using KPIs to develop a single, integrated view of the customer.

Google/MIT
66%

of leading marketers agree they should build teams that solve for end-to-end customer experiences and journeys, across channels and devices.

Google/MIT

Marketing leaders are 60% more likely than laggards to believe the marketing teams should own a data-driven customer strategy that supports all organizational stakeholders.

Google/MIT
75%

of leading marketers who use machine learning to drive marketing activities said they were satisfied with how their KPIs inform and influence decision-making across the enterprise.

Google/MIT SMR