Measurement leaders are more than 2X as likely as their measurement-challenged counterparts to agree that their organization is already investing in automation and machine learning technologies to drive marketing activities.

Google/MIT SMR, Global, MIT SMR/Google Future of Marketing/KPI Survey 2018, n=3200, manager +, full SMR industries, KPI index (grouped based on 20/60/20 split), challenged n=645, capable n=1928, leaders n=652, 2018.

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