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Apple

It's not a new idea. Apple have a long history of putting their cameras in the hands of 'Makers'. So how do you keep it looking fresh? Yes, the new iPhone shoots in 4K, has slo-mo and timelapse. But this could have felt like we've been here before. It doesn't. By finding experts in water, fire, metal and light, Apple has made these TrueView spots visually stunning.

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