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    Breathing new life into YouTube cat videos

    Campaign
    • More Power To You
    Brand
    • Arm & Hammer
    Agency
    • The VIA Agency

    Cats have a special place in YouTube's heart, and here they have a special place on the TrueView platform. With a wacky concept, clever craft, and compelling story jump it's a spot bound to keep claws on cursors away from the skip button.

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