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    Finding out how men should behave with Search

    Campaign

    • Is it ok for guys....?

    Brand

    • Axe/Lynx

    Agency

    • 72andSunny Amsterdam

    YouTube is no stranger to vulnerability, honesty and authenticity, so naturally it's a place where brands can get real. Axe combined the platform with Search to uncover a side of masculinity we rarely get to see.

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