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Campaign

  • The rooftop match

Brand

  • Barilla

Agency

  • We Are Social

Lockdown has meant we’ve all had to get creative. When two Italian girls started playing tennis between two buildings, the world took notice with over 100K views. In a stroke of genius Barilla, added a sprinkle of branding and a spoonful of Roger Federer and the story went viral again with 21M+ views.

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