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Campaign
  • The rooftop match
Brand
  • Barilla
Agency
  • We Are Social

Lockdown has meant we've all had to get creative. When two Italian girls started playing tennis between two buildings, the world took notice with over 100k views. In a stroke of genius Barilla, added a sprinkle of branding and a spoonful of Roger Federer and the story went viral again with 21M+ views.

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