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Campaign
  • You Love Me
Brand
  • Beats by Dr. Dre
Agency
  • Translation New York

This powerful spot cuts straight to the heart, questioning the dichotomy of a world that can celebrate Black culture and creativity, while allowing racial injustice and inequality to persist. The all-star cast delivers intense, lingering stares straight to the camera, silently breaking the fourth wall and leveraging the personal nature of YouTube's viewing experience.