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  • Hulu Sell Outs
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  • Big Family Table
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  • Big Family Table

When your business model is build on the number of brand mentions, it's no surprise 'Influencers' can seem a bit cut throat. Hulu decided to embrace that. In this hilarious TrueView campaign they had NBA athletes paid per mention. Literally. The result? Their message could not have been clearer.

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