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Campaign

Not Just A Cadbury Ad

Brand

Cadbury

Agency

Ogilvy

Working on the platform of generosity, Cadbury wanted to help small businesses bounce back after the pandemic. Because small businesses only service a local area, they took advantage of Director Mix to create a series of dynamic ads nation-wide—which transformed depending on location—to feature the small businesses in the area. Paired with emotional storytelling it’s a big brand campaign with small business smarts at heart.

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