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  • Not Just A Cadbury Ad: Supporting Local Retailers This Diwali


  • Cadbury


  • Ogilvy

When Cadbury set out to help small businesses over Diwali, they did it at a huge scale. With the clever use of targeting and machine learning to insert the names of local businesses in their ad, Cadbury were able to give a major Indian star’s support to owner-operator shops all over India.

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