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Campaign

  • Down Syndrome Answers

Brand

  • Canadian Down Syndrome Society

Agency

  • FCB Canada

Using video responses to answer 40 of Google's most asked questions regarding Down Syndrome, Search gave the Canadian Down Syndrome Society the ability to provide crucial information in a relevant place, at the right time. Answering questions over 240,000 times and creating a 101% lift in organic traffic to the site. Down Syndrome Answers is a perfect example of harnessing the advantages of Search.

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