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    Channel 4's cheeky use of TrueView

    Campaign

    • Important Safety Announcement for Your Arse

    Brand

    • Channel 4

    Agency

    • Channel 4

    To cut through the serious and the sombre, Channel 4 pushed this quirky piece. Lighthearted in tone, it takes advantage of the genre of material already on the YouTube platform to deliver a serious (albeit cheeky), PSA.

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