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Campaign

Fansville “First Words”

Brand

Dr Pepper

Agency

The Richards Group

Ah, the glory of sport. Whether you’re cheering, rooting or booing, everyone has one-eyed passion for their team. Beautifully produced and directed, this Dr Pepper YouTube mini-series introduces and then develops characters we’ve all met before – with the occasional celebrity cameo. It’s a cast you’ll meet for real in any stadium anywhere across the globe. Go state!

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