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Campaign

  • Beach x Bear

Brand

  • Duracell

Agency

  • Wieden & Kennedy

It’s practically Rule #1 of great creative work – be single-minded. The surprising element of this TrueView spot is just how successful it is in telling 2 stories. Equally. Without one overawing the other. Of course, the production values and finer details are well thought through (just check the weight of the chains by the end). Bet it was a double-barrelled proposition.

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