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  • The Wembley Cup
  • EE
  • Poke

The Wembley Cup is a football mini-series where YouTube influencers compete, culminating in an epic match at Wembley Stadium. Attended by fans as well as streamed live, this cross-collaboration means influencers broadcast it across their own channels as well, increasing the mobile provider's reach tenfold. On top of that, it provides a raft a whole lot of content in the lead-up to the match.

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