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Campaign
  • The Call Project
Brand
  • EmpowHer NY
Agency
  • The Bloc New York

For years, social experiments have been one of the most engaging genres of content on YouTube. This powerful spot for EmpoweHer NY leverages the trend, and takes advantage of TrueView to expose a shocking inequality. Opening with a compelling statistic, and jumping straight into the action is a surefire way to keep viewers watching until the very end.

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