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  • We believe: The best man can be


  • Gillette


  • Grey New York

It’s hard to imagine two worlds more different than 2020 and 1983 – when “The best a man can get” first arrived on our screens. Clearly Gillette needed to clarify their definition of “manliness”. Remake it for #metoo. The result was this TrueView spot – ambitious, brave and polarizing.