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Campaign

  • Giving Songs

Brand

  • Giving Tuesday Puerto Rico

Agency

  • De La Cruz & Asociados

It's such a simple idea but so difficult to do. Just change the name of half a dozen videos on YouTube. But, when those videos are among the most played music videos on the planet, things get a little trickier. Cudos to the team who negotiated with talent agents and prducers to get this done. Zero budget. Massive impact.

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