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We Will Toast Again




Quaker City Mercantile

When your product is built around social occasions and it’s no longer safe to socialize, you need to be able to pivot—and quickly. Opening in PSA tone and style, this spot subverts the norm by coming from an unlikely source; a beer brand. Taking advantage of the length of TrueView and using archival footage with simple supers, Guinness nails a true-to-tone message of hope for raising glasses in the future.

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