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Campaign
  • Good Finds
Brand
  • Gumtree
Agency
  • Wieden & Kennedy London

Humour is a great way to reward viewers, but when you have multiple executions, it can easily get formulaic. Here, Gumtree does an amazing job of maintaining the tone and laughs across multiple executions and wildly different formats from skippable 20's, to 6 second bumpers and long form.

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